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By:Anna Zeide
Published on 2018-03-06 by Univ of California Press
A century and a half ago, when the food industry was first taking root, few consumers trusted packaged foods. Americans had just begun to shift away from eating foods that they grew themselves or purchased from neighbors. With the advent of canning, consumers were introduced to foods produced by unknown hands and packed in corrodible metal that seemed to defy the laws of nature by resisting decay. Since that unpromising beginning, the American food supply has undergone a revolution, moving away from a system based on fresh, locally grown goods to one dominated by packaged foods. How did this come to be? How did we learn to trust that food preserved within an opaque can was safe and desirable to eat? Anna Zeide reveals the answers through the story of the canning industry, taking us on a journey to understand how food industry leaders leveraged the powers of science, marketing, and politics to win over a reluctant public, even as consumers resisted at every turn.
This Book was ranked at 36 by Google Books for keyword Cookbooks Food Wine Canning Preserving novel.
Book ID of Canned's Books is QOdFDwAAQBAJ, Book which was written byAnna Zeidehave ETAG "u5NHJpLoH6Q"
Book which was published by Univ of California Press since 2018-03-06 have ISBNs, ISBN 13 Code is 9780520964754 and ISBN 10 Code is 0520964756
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Book which have "264 Pages" is Printed at BOOK under CategoryHistory
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